Spier Architectural Arts

#Art #Trending on Kloof Street

Our second Accidental Art project is literally trending on Kloof Street. Brightly coloured hashtags amassed on the corner of Kloof Street in Cape Town this past week, and we all know what hashtags mean: Something Very Important is happening.

This temporary art intervention is the mark of artist Liza Grobler, due to install her permanent piece at this site in the next few weeks. In her typically playful and irreverent style, Grobler chose to glorify the symbol of our age – the hashtag. Referencing the viral nature of creative ideas, social media, conversations and collaboration, as well as the trendiness particular to this part of Cape Town, the hashtag is happily painted all over the tarmac (as seen in this video).

It is also a sign of things to come – keep watching over the next few weeks for the instalment of the Grobler's permanent artwork at Nando's Kloof Street, which will feature over 6000 Half Squares from the Yellowwoods Art ceramic studio.

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Accidental Art is an official project of the World Design Capital Cape Town 2014 programme (#WDC522) and is currently featured on Between 10 and 5.

Read more about the project launch and the first installation – a mural by Xolile Mtakatya and Colossal Media.

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